Divakaran, PKP and Palmer, AJ and Søndergaard, HA and Matkovskyy, R (2017) "Pre-launch prediction of market performance for short lifecycle products using online community data". Journal of Interactive Marketing, 38. pp. 12-28. ISSN 1094-9968

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Item Type: Article
Additional Information: This is the accepted author manuscript (AAM). The final published version (version of record) is available online via Elsevier at http://dx.doi.org/10.1016/j.intmar.2016.10.004 - please refer to any applicable terms of use of the publisher.
Uncontrolled Keywords: Online community, Prediction, Market performance, Short lifecycle products, New product launch
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 10 Nov 2016 09:42
Last Modified: 17 May 2017 13:58
URI: http://eprints.keele.ac.uk/id/eprint/2447

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