Oakes, H and Oakes, S and Abolhasani, M (2017) Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory. ISSN 1470-5931

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Item Type: Article
Additional Information: © The Authors, Sage Publications - This is the accepted author manuscript (AAM). The final published version (version of record) is available online via Sage Publications at http://journals.sagepub.com/home/MTQ - please refer to any applicable terms of use of the publisher.
Uncontrolled Keywords: music, advertising, identity, taste, indexicality, repetition, authenticity, Heidegger
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 16 Jan 2017 15:45
Last Modified: 30 Mar 2017 10:08
URI: http://eprints.keele.ac.uk/id/eprint/2776

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