Shaouf, A, Lu, K and Li, X (2016) The effect of web advertising visual design on online purchase intention: An examination across gender. Computers in Human Behavior, 60. 622 - 634. ISSN 1873-7692

[img] Text
Revised paper.docx - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (294kB)
Item Type: Article
Additional Information: This article is made available online in accordance with publisher policies.
Uncontrolled Keywords: web advertising; advertising attitudes; brand attitudes; purchase intention; gender differences
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 09 Mar 2017 15:19
Last Modified: 12 Mar 2017 01:30

Actions (login required)

View Item View Item