Palmer, AJ, Koenig-Lewis, N and Asaad, Y (2016) Brand identification in higher education: A conditional process analysis. Journal of Business Research, 69 (8). 3033 - 3040. ISSN 0148-2963

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Item Type: Article
Uncontrolled Keywords: brand identification, Higher education, alumni, experience
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 10 Aug 2017 10:42
Last Modified: 10 Aug 2017 10:42

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