Palmer, AJ and Bejou, D (2016) Retrospective: service failure and loyalty: an exploratory empirical study of airline customers. Journal of Services Marketing. ISSN 0887-6045

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Item Type: Article
Uncontrolled Keywords: relationship marketing; service failure; customer experience; relationship lifecycle
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 22 May 2017 13:25
Last Modified: 10 Aug 2017 10:47

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