Oakes, H, Oakes, S and Abolhasani, M (2017) Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory. ISSN 1470-5931

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Item Type: Article
Uncontrolled Keywords: advertising; authenticity; Heidegger; identity; indexicality; music; repetition; taste
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
M Music and Books on Music > M Music
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 14 Jun 2017 13:14
Last Modified: 14 Jun 2017 13:14
URI: http://eprints.keele.ac.uk/id/eprint/3603

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