Melis, G and Piga, CA (2017) Are all online hotel prices created dynamic?: An empirical assessment. International Journal of Hospitality Management. ISSN 0278-4319 (In Press)

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Abstract

Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.

Item Type: Article
Additional Information: This is the accepted author manuscript (AAM). The final published version (version of record) will be available online via Elsevier at http://www.sciencedirect.com/science/journal/02784319?sdc=1 - please refer to any applicable terms of use of the publisher.
Uncontrolled Keywords: revenue management, online travel agents, dynamic pricing
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 05 Sep 2017 09:23
Last Modified: 05 Sep 2017 09:28
URI: http://eprints.keele.ac.uk/id/eprint/3988

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