Melis, G and Piga, CA (2017) Are all online hotel prices created dynamic?: An empirical assessment. International Journal of Hospitality Management, 67. pp. 163-173. ISSN 0278-4319

[img] Text
IJHM_MANUSCRIPT_REVISION_NOTITLE_SUBMITTED_Final_10Jul2017_REPOSITORYVersion.docx - Accepted Version
Restricted to Repository staff only until 27 April 2019.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (743kB)

Abstract

Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.

Item Type: Article
Additional Information: This is the accepted author manuscript (AAM). The final published version (version of record) will be available online via Elsevier at http://www.sciencedirect.com/science/journal/02784319?sdc=1 - please refer to any applicable terms of use of the publisher.
Uncontrolled Keywords: revenue management, online travel agents, dynamic pricing
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 05 Sep 2017 09:23
Last Modified: 27 Oct 2017 08:59
URI: http://eprints.keele.ac.uk/id/eprint/3988

Actions (login required)

View Item View Item