Mete, M, Rojas-Méndez, J, Davies, G, Whelan, S and Loo, T (2018) Brand personality: theory and dimensionality. Journal of Product & Brand Management, 27 (2). pp. 115-127. ISSN 1061-0421

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Item Type: Article
Uncontrolled Keywords: brand personality; signalling theory; stereotype content model; brand image
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 23 Feb 2018 15:31
Last Modified: 04 Apr 2018 10:38

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