Dewar, T (2019) Money Versus Medicine: Public Perceptions of Patenting Medical Innovations. The Student Journal of Natural Sciences.

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Abstract

The effect of demographics on the public's perceptions of the pharmaceutical industry, and the subsequent influence this has on over-the-counter painkiller buying preference, is a sparsely researched area. At the time of publication, there had been no links made between demographic factors, such as gender and location, and the perceptions of the public when it comes to the pharmaceutical industry. While the gender, highest level of education, age, and location of respondents were considered in this study, only data collected relating to the participants' education and age were significant for analysis, due to limitations in the study's design. A relationship between the highest level of education achieved, and an understanding of the patent process was successfully mapped, demonstrating that a higher level of education equates to a better understanding of how patents are used in the pharmaceutical industry. Market prices were the most prominent reason for over-thecounter painkiller buying preference however, and contextual information provided to participants in the study only acted to reinforce previously held beliefs and opinions.

Item Type: Article
Uncontrolled Keywords: Public Perceptions, Pharmaceutical Industry, Over-The-Counter Painkillers
Subjects: R Medicine > RS Pharmacy and materia medica
Divisions: Faculty of Natural Sciences > School of Chemical and Physical Sciences
Depositing User: Mr Scott McGowan
Date Deposited: 20 Nov 2019 14:20
Last Modified: 21 Nov 2019 11:31
URI: http://eprints.keele.ac.uk/id/eprint/7264

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