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Article

Divakaran, PKP, Palmer, AJ, Søndergaard, HA and Matkovskyy, R (2017) "Pre-launch prediction of market performance for short lifecycle products using online community data". Journal of Interactive Marketing, 38. pp. 12-28.

Palmer, AJ and Bejou, D (2016) Retrospective: service failure and loyalty: an exploratory empirical study of airline customers. Journal of Services Marketing, 30 (5). pp. 480-484.

Palmer, AJ, Koenig-Lewis, N and Asaad, Y (2016) Brand identification in higher education: A conditional process analysis. Journal of Business Research, 69 (8). 3033 - 3040.

Palmer, AJ (2014) Services empower customers. Harvard Business Review (China).

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