Keele Research Repository
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Number of items: 3.
Article
Byrne, A, Bonfiglio, E, Rigby, C and Edelstyn, NMJ ORCID: https://orcid.org/0000-0002-6795-0145 (2022) A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Informatics, 9 (1). 27 - ?.
Rugg, G, Rigby, C and Taylor, G (2019) Craft skills. The International Journal of Information and Operations Management Education, 6 (3/4).
Conference or Workshop Item
Lam, K, Collins, D, Rigby, C and Bailey, J (2017) Towards Accurate Predictions of Customer Purchasing Patterns. In: IEEE Computer and Information Technology 2017, 21/08/2017-23/08/2017, Helsinki.