Francis, KB ORCID: https://orcid.org/0000-0002-3875-8904 and McNabb, C (2022) Moral decision-making during COVID-19: Moral judgments, moralisation, and everyday behaviour. Frontiers in Psychology, 12.

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Abstract

This is the first (published) empirical research study to longitudinally investigate the moralisation of covid-related behaviours through the course of the pandemic and its relationship to utilitarian principles. The study tested individuals prior to the pandemic and then again at two timepoints during the pandemic. The work contributes to our understanding of whether moralisation shapes norms around certain behaviours and we find evidence that the moralisation of covid-related behaviours positively predicts compliance to government guidelines and recommended behaviours. This has important implications for public messaging campaigns and attempts to change behaviour. From a theoretical perspective, we investigate the extent to which existing measures of utilitarianism predict real-world behaviour. This has contributed to existing knowledge regarding the external validity of these measures. This research was pre-registered, and all materials, analyses scripts and datasets are available on the OSF. A preprint of this research was shared prior to publication.

Item Type: Article
Additional Information: The final version of this accepted manuscript and all relevant information related to it, including copyrights and more, can be found on the publisher website.
Uncontrolled Keywords: COVID-19; moral decision-making; moralisation; utilitarian; behaviour
Subjects: B Philosophy. Psychology. Religion > BF Psychology
B Philosophy. Psychology. Religion > BF Psychology > BF660 Comparative psychology. Animal and human psychology
Divisions: Faculty of Natural Sciences > School of Psychology
Depositing User: Symplectic
Date Deposited: 09 Feb 2022 12:04
Last Modified: 19 Apr 2022 09:25
URI: https://eprints.keele.ac.uk/id/eprint/10593

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