Brands at work: the search for meaning in mundane work
| Publication Date | Jan 1, 2015 |
|---|---|
| Journal | Organization Studies |
| Print ISSN | 0170-8406 |
| Publisher | SAGE Publications |
| Pages | 29 - 53 |
| DOI | https://doi.org/10.1177/0170840614553382 |
| Keywords | brand, call centres, employee branding, ethnography, identity, organizational control |
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