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Social expectations, gender and job satisfaction: Front-line employees in China's retail sector

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Abstract

This study aims to enhance our understanding of gender and employment in China. Analysing data collected from over 1,800 employees at 22 foreign-invested and locally owned retail stores in eight Chinese cities, it firstly explores whether, like their counterparts in Western countries, female employees have higher levels of job satisfaction than their male colleagues. Secondly, it distinguishes the key differential predictors of female and male employees' job satisfaction levels. This article extends gender role theory on job satisfaction by showing how traditional values, the structure of work and a nation's dominant gender ideology combine to shape women and men's job satisfaction and work experiences in a transitional context.

Acceptance Date Feb 2, 2015
Publication Date Feb 2, 2015
Journal Human Resource Management Journal
Print ISSN 0954-5395
Publisher Wiley
Pages 331 - 347
DOI https://doi.org/10.1111/1748-8583.12066
Keywords gender role theory, job satisfaction, multinationals, retail employment, HRM, China
Publisher URL http://www.onlinelibrary.wiley.com/doi/abs/10.1111/1748-8583.12066

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