Lucherini, M (2021) The affective economy of vaping: a qualitative analysis of responses to an online questionnaire. Critical Public Health. ISSN 0958-1596

[thumbnail of The affective economy of vaping FINAL author's copy.docx] Text
The affective economy of vaping FINAL author's copy.docx - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

Download (103kB)


E-cigarettes are believed to be less harmful than combustible tobacco. However, e-cigarettes have created divisions in public health: within and between academia, policy and practice. As e-cigarettes proliferate, and public health debates intensify, the best interests of those most at risk of smoking related illness can be lost in the furore. This article draws on 183 open-ended responses to a 2019–2020 questionnaire posted to various online vaping discussion forums to argue that emotion needs to become part of this discussion – particularly the emotional perspectives of vapers. The findings indicated that for many vapers, e-cigarettes are not just another potential harm reduction or alternative nicotine product. For many of the respondents, vaping is a social practice, but also more than this: an affective economy. In this economy, emotions do things, specifically they indicate the boundaries of a vaping community. This community is based on shared experiences of e-cigarettes creating positive new lifeworlds and changes to everyday life. However, it is also based on fears that these new lifeworlds are under threat. The aim of this article is to encourage more acknowledgment of this affective economy in the interests of reducing division and increasing reflexivity.

Item Type: Article
Additional Information: The final version of this accepted manuscript and all relevant information related to it, including copyrights, can be found on the publishers website at;
Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Related URLs:
Depositing User: Symplectic
Date Deposited: 16 Sep 2021 11:32
Last Modified: 30 Jul 2022 01:30

Actions (login required)

View Item
View Item