Dobson, S and McLuskie, P (2020) Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise. International Entrepreneurship and Management Journal, 16 (3). 879 - 895. ISSN 1554-7191

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<jats:title>Abstract</jats:title><jats:p>This research explores entrepreneurial identity and place in adventure sports within the emerging field of sports entrepreneurship. A growing body of literature has established the broad parameters of sports entrepreneurs mainly within the fitness sector. This study applies a performative entrepreneurship lens to explore the embedded nature of identity, behaviour and place amongst mountain bike (MTB) trainers and guides. This qualitative study is based around interviews with six trainers/guides conducted via online forums as well as participatory observations made on a group ride and of a communal response to the natural environment through trail building. Findings illustrate that unlike the fitness sector where there is a more established market and where entrepreneurs often move from employment to self-employment within the sector, the MTB adventure sports entrepreneur operates in a less formalised market resulting in less formal strategic planning. ‘Place’ is an important factor in the performative nature of enterprise in this study and it is clear that it is through lifestyle entrepreneurship that the individuals are ‘performing’ identity.</jats:p>

Item Type: Article
Additional Information: Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Humanities and Social Sciences > Keele Business School
Depositing User: Symplectic
Date Deposited: 04 Nov 2021 11:40
Last Modified: 04 Nov 2021 11:40

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