Keele Research Repository

Gossip is a frequent social activity, yet there is little research on the experience of providing gossip and how it impacts upon well-being of the gossiper. The present research aimed to investigate the effect of gossip behavior on the self-esteem of the gossiper. In Study 1, 140 participants were asked to write either a positive or negative description of a target person. Self-esteem was significantly reduced after providing a negative description but there was no effect of providing a positive one. In Study 2, 112 participants were asked to share information about someone they knew. Self-esteem decreased significantly regardless of the valence of the information. This research suggests that the act of gossiping is one which leads to self‐criticism regardless of valence.