Simpson, K and Startin, N (2023) Tabloid Tales: How the British Tabloid Press Shaped the Brexit Vote. JCMS: Journal of Common Market Studies, 61 (2). 302 - 322. ISSN 0021-9886

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This article focuses on the role of the British tabloid press (BTP), and specifically the eurosceptic press, as a ‘supply-side’ influence on the 2016 EU referendum. First, we focus on the BTP and its role as an ‘agenda-setter’ in shaping eurosceptic discourse regarding the UK's relationship with the EU. Second, we use content analysis of five tabloid newspapers – The Sun, The Daily Mail, The Daily Mirror, The Daily Express and The Daily Star to demonstrate the disproportionate pro-Brexit discourse prior to, and during, the EU referendum campaign. Third, drawing on opinion poll data, we show how this ‘bombardment’ approach influenced the electorate in the referendum campaign. Given the ‘knowledge deficit’ about the EU in the UK, we conclude that the BTP had a significant bearing on tipping the referendum vote towards Brexit.

Item Type: Article
Additional Information: © 2022 The Authors. JCMS: Journal of Common Market Studies published by University Association for Contemporary European Studies and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial‐NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
Subjects: J Political Science > J General legislative and executive papers
J Political Science > JA Political science (General)
J Political Science > JC Political theory
Divisions: Faculty of Humanities and Social Sciences > School of Social, Political and Global Studies
Depositing User: Symplectic
Date Deposited: 19 Apr 2023 07:48
Last Modified: 19 Apr 2023 07:48

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