Keele Research Repository

Over recent years, social media use has substantially expanded not only for millennials, but across all generations. Today, it no longer remains a means for simple social networking. It has evolved into a powerful tool that can be used for career development, continued professional development and global scientific engagement. Medical professionals, have employed social media platforms to search for job opportunities, advertise meetings, participate in case discussions and network with the medical community at large. However, some caveats limit its widespread application amongst the clinical community. The purpose of this review is to discuss the utility of social media, its drawbacks and best practices for the clinicians.