Bell, E, Kothiyal, N and Willmott, H (2016) Methodology-as-Technique and the Meaning of Rigor in Globalized Management Research. British Journal of Management, 28 (3). pp. 534-550. ISSN 1467-8551

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his paper analyses the genre of ‘methodology‐as‐technique’, which we suggest provides the underpinning logic for a particular conception of scientific rigour that is increasingly regarded as normal in globalized management research. Based on a qualitative interview study of management researchers in the peripheral context of India, we associate the methodology‐as‐technique genre with social scientific methods of organizing, conducting and disseminating knowledge founded on Western neo‐imperialism and colonialism. Our analysis draws attention to the consequences of the genre of methodology‐as‐technique which relate to a narrowing and displacement of research goals, erasure of context, and devaluation and marginalization of alternatives. By providing insight into how methodology‐as‐technique comes to dominate in peripheral locations such as India, we suggest that these normative constraints also present an opportunity for denaturalization, by making what is increasingly seen as normal appear alien or strange. We conclude by arguing that countering restrictive definitions of rigour in management research relies on development of a more expansive and inclusive conception of the global that fosters indigenous ways of knowing and promotes decolonizing methodologies.

Item Type: Article
Additional Information: This is the peer reviewed version of an article accepted for publication in the British Journal of Management, which is available in final form - this article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
Uncontrolled Keywords: methodology, genres, knowledge production, rigor, globalization, denaturalization
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Humanities and Social Sciences > Keele Management School
Depositing User: Symplectic
Date Deposited: 21 Oct 2016 08:13
Last Modified: 21 Dec 2018 01:30

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