Lucherini, M, Rooke, C and Amos, A (2018) E-cigarettes, vaping and performativity in the context of tobacco denormalisation. Sociology of Health and Illness, 40 (6). 1037 - 1052. ISSN 0141-9889

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E-cigarettes are devices through which a nicotine solution is 'vapourised' and inhaled by the user. Unlike cigarettes, the process involves no tobacco combustion. However, the inhalation and exhalation of vapour is reminiscent of smoking and there is debate about the possible harms and benefits of e-cigarette use, including the 'renormalisation' of smoking. Despite these debates, there has been little exploration into the embodied and semiotic similarities between smoking and vaping. This paper views the practices of vaping and smoking through the lens of performativity that is, the accumulation of meaning associated with the habits over time and space. Through in-depth interviews, we explore how young adults from primarily disadvantaged areas in Scotland, understand the similarity in practices between smoking and vaping. Participants talked about financial barriers to using different types of e-cigarettes, and how their use reflected their views on smoking cessation. They also discussed the embodied similarities between smoking and vaping, with divergent opinions on whether this continuance of habit was beneficial or not, revealing still developing and ambiguous norms around performativity. The norms of vaping were also frequently discussed, with participants' experiences and views reflecting the contested position of vaping in an environment where cigarette smoking is denormalised.

Item Type: Article
Additional Information: © 2018 The Authors. Sociology of Health & Illness published by John Wiley & Sons Ltd on behalf of Foundation for SHIL. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Uncontrolled Keywords: e-cigarettes; smoking; performativity; renormalisation; young adults; qualitative research
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Natural Sciences > School of Geography, Geology and the Environment
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Depositing User: Symplectic
Date Deposited: 10 Oct 2018 13:20
Last Modified: 09 Jun 2021 14:33

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