Keele Research Repository
Explore the Repository
Cooney, Diane Stapleton (1969) A comparison of two measures of attitude: Scalogram analysis and the semantic differential test. Doctoral thesis, Keele University.
CooneyPhD1969.pdf
Download (11MB) | Preview
Abstract
The supposed identity of the evaluative factor of the
semantic differential with another measure of attitude, a Guttman scale, is discussed and empirically investigated. Theoretical considerations suggest that the degree of association observed may vary, according to the operation of a number of factors relating to the content and form of constructed scales. An empirical investigation, based on the responses of 1008 subjects, to the concept OBEDIENCE, and to a comparable Guttman scale, is reported. The degree of association found, C = 0.41, did not permit the postulation of a relationship of near identity between the two measures.
Item Type: | Thesis (Doctoral) |
---|---|
Subjects: | H Social Sciences > HM Sociology |
Divisions: | Faculty of Humanities and Social Sciences > School of Criminology and Sociology |
Depositing User: | Lisa Bailey |
Date Deposited: | 06 Feb 2019 16:46 |
Last Modified: | 06 Feb 2019 16:46 |
URI: | https://eprints.keele.ac.uk/id/eprint/5776 |