Carrigan, M, Iyanna, S, Bosangit, C and Lazell, J (2019) A Theories of Practice Perspective in Understanding Barriers to Sustainable Commuting: The Case of UAE. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (4). ISSN 1479-103X

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A critical step to mitigate climate change is to reduce automobile pollution emissions. The transportation sector produces 23% of world energy-related CO2 emissions with three-quarters of the emissions coming from road transport, specifically passenger cars and light-duty trucks. The daily commute constitutes a significant portion of the traffic demand in cities, as people’s use of private cars remains an integral part of daily life. Using theories of practice, this paper investigates the range of elements (meanings, competencies and materials) that collectively shapes the practice of daily commuting. Adopting a qualitative approach, the research comprises 21 interviews with UAE residents. Our findings reveal two major insights: (1) “meanings” play a more dominant role in shaping the practice of daily commuting, thus, competencies and materials are integrated in a way that addresses these meanings; and (2) practices are simultaneously interconnected with other practices and often compete for the finite resources of consumers. The paper provides insights to the barriers to sustainable commuting practices and outlines significant opportunities for intervention.

Item Type: Article
Additional Information: This is the accepted author manuscript (AAM). The final published version (version of record) is available online via Wiley at - please refer to any applicable terms of use of the publisher.
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
Divisions: Faculty of Humanities and Social Sciences > Keele Business School
Depositing User: Symplectic
Date Deposited: 04 Oct 2019 13:49
Last Modified: 20 Nov 2021 01:30

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