Keele Research Repository

The objective of this article is to explore the value of psychoanalysis in the early twenty-first century through reference to Freud, Lacan, and Stiegler’s work on computational madness. In the first section of the article I consider the original objectives of psychoanalysis through reference to what I call Freud’s ‘normalisation project’, before exploring the critique of this discourse concerned with the defence of oedipal law through a discussion of the post-modern ‘individualisation project’ set out by Deleuze and Guattari and others. Tracking the development of ‘the individualisation project’ in history, I consider its connections with the cybernetic theories of Wiener and Shannon in the psycho-cyber-utopianism of the 1990s, before moving on to consider the other side of the psychoanalytic-cybernetic interaction through a discussion of Jacques Lacan’s rereading of Freud’s Beyond the Pleasure Principle in the second section of the article. In reading Lacan’s seminar on Freudian drive in terms of the cybernetic repression of death, I set up the conclusion to the article which involves a discussion of Bernard Stiegler’s ‘survival project’ that relies on a recognition of the limit of death in order to produce human significance and oppose the madness of our contemporary computational reality.