Zdunek, K, Schröder-Bäck, P, Alexander, D, Vlasblom, E, Kocken, P, Rigby, MJ and Blair, M (2020) Tailored communication methods as key to implementation of evidence-based solutions in primary child health care. European Journal of Public Health, 31 (1). pp. 92-99. ISSN 1101-1262

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BACKGROUND: Evidence-based policies should underpin successful implementation of innovations within child health care. The EU-funded Models of Child Health Appraised project enabled research into effective methods to communicate research evidence. The objective of this study was to identify and categorize methods to communicate evidence-based research recommendations and means to tailor this to stakeholder audiences. METHODS: We conducted an online survey among national stakeholders in child health. Analysis of the most effective strategies to communicate research evidence and reach the target audience was carried out in order to ensure implementation of optimal child health care models at a national level. RESULTS: Representatives of stakeholders from 21 of the then 30 EU MS and EEA countries responded to the questionnaire. Three main approaches in defining the strategies for effective communication of research recommendations were observed, namely: dissemination of information, involvement of stakeholders and active attitude towards change expressed in actions. The target audience for communicating recommendations was divided into two layers: proximal, which includes those who are remaining in close contact with the child, and distal, which contains those who are institutionally responsible for high quality of child health services. They should be recipients of evidence-based results communicated by different formats, such as scientific, administrative, popular and personal. CONCLUSIONS: Influential stakeholders impact the process of effective research dissemination and guide necessary actions to strengthen the process of effective communication of recommendations. Communication of evidence-based results should be targeted to each audience's profile, both professional and non-professionals, by adjusting appropriate communication formats.

Item Type: Article
Additional Information: © The Author(s) 2020. Published by Oxford University Press on behalf of the European Public Health Association. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. doi:10.1093/eurpub/ckaa234
Subjects: R Medicine > RA Public aspects of medicine
Divisions: Faculty of Humanities and Social Sciences > School of Social, Political and Global Studies
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Depositing User: Symplectic
Date Deposited: 22 Dec 2020 09:09
Last Modified: 21 Jun 2021 14:14
URI: https://eprints.keele.ac.uk/id/eprint/9035

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