Davis, JTM, Robertson, E, Lew-Levy, S, Neldner, K, Kapitány, R, Nielsen, M and Hines, M (2021) Cultural Components of Sex Differences in Color Preference. Child Development. ISSN 1467-8624

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Preferences for pink and blue were tested in children aged 4-11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds - 0.31-0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.

Item Type: Article
Additional Information: © 2021 The Authors. Child Development published by Wiley Periodicals LLC on behalf of Society for Research in Child Development. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF309 Consciousness. Cognition. Including learning, attention, comprehension, memory, imagination, genius, intelligence, thought and thinking, psycholinguistics, mental fatigue
B Philosophy. Psychology. Religion > BF Psychology > BF712 Developmental psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Divisions: Faculty of Natural Sciences > School of Psychology
Related URLs:
Depositing User: Symplectic
Date Deposited: 29 Jan 2021 11:14
Last Modified: 29 Jan 2021 11:14
URI: https://eprints.keele.ac.uk/id/eprint/9108

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