Cultural Components of Sex Differences in Color Preference

Kapitany, Rohan

doi:10.1111/cdev.13528

Cultural Components of Sex Differences in Color Preference

Kapitany, Rohan

Authors

Rohan Kapitany

Abstract

Preferences for pink and blue were tested in children aged 4-11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds - 0.31-0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.

Journal Article Type	Article
Acceptance Date	Jan 21, 2021
Online Publication Date	Jan 21, 2021
Publication Date	2021-07
Publicly Available Date	May 30, 2023
Journal	Child Development
Print ISSN	0009-3920
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	92
Issue	4
Pages	1574-1589
DOI	https://doi.org/10.1111/cdev.13528
Keywords	Developmental and Educational Psychology, Education, Pediatrics, Perinatology and Child Health
Publisher URL	https://srcd.onlinelibrary.wiley.com/doi/full/10.1111/cdev.13528