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Article

Koenig-Lewis, N, Asaad, Y and Palmer, A (2017) Sports events and social interaction: Examining antecedents of spectators’ value creation. European Sport Management Quarterly, 18 (2). pp. 193-215.

Palmer, AJ, Koenig-Lewis, N and Asaad, Y (2016) Brand identification in higher education: A conditional process analysis. Journal of Business Research, 69 (8). 3033 - 3040.

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