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Article
Rowley, MG, Gilman, H and Sherman, S (2019) Investigating the celebrity effect: the influence of well-liked celebrities on adults' explicit and implicit attitudes to brands and brand choice. Psychology of Popular Media Culture, 8 (4). pp. 402-409.
Rowley, M, Gilman, H and Sherman, S 
ORCID: https://orcid.org/0000-0001-6708-3398
(2018)
Investigating the celebrity effect: the influence of well-liked celebrities on adults’ implicit and explicit responses to brands.
Psychology of Popular Media Culture, 8 (4).
pp. 402-409.
