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Article

Mete, M, Rojas-Méndez, J, Davies, G, Whelan, S and Loo, T (2018) Brand personality: theory and dimensionality. Journal of Product & Brand Management, 27 (2). pp. 115-127.

Mete, M, Davies, G and Whelan, S (2018) When employer brand image aids employee satisfaction and engagement. Journal of Organizational Effectiveness: People and Performance, 5 (1). pp. 64-80.

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